Atria launches first NFC-enabled book

The Impulse Economy

The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact Mobile, are to ship with NFC stickers on their front covers... More


Feed for stories featuring Simon & Schuster.

• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.