Adidas Soccer uses NFC to link special edition trainers to Spotify

Adidas celebrates Atlanta and the 2018 Major League Soccer All-Star Game presented by Target with speciality Speedfactory AM4MLS lifestyle shoe — Adidas — “The AM4MLS shoe will be the first of its kind to bring the sound of the city to life through an embedded NFC chip enabling the owner to access a Spotify playlist curated by Rich The Kid. Deeply rooted in Atlanta’s culture, the 21 songs aim to pay tribute to the city’s rich music history and its influence in artists across the country.”


Say hello to Spotify Codes

Say hello to Spotify Codes — Spotify — “We are introducing Spotify Codes, a brand new way for users to share any track, artist, album, or playlist available on Spotify, as easily as taking a picture… They also present an innovative and exciting new way for artists, labels and brands to instantly engage with fans through Spotify.”





Sharetapes mixes music with NFC

An NFC 'mixtape' from Sharetapes

A startup is using NFC tags, printed to look like cassette tapes, to provide a modern day version of a traditional mixtape, enabling musicians, DJs and fans to share their favourite music via a new kind of physical media. More


Spotify adds NFC

Music streaming service Spotify has added NFC support to the latest version of its Android app, allowing users to share music via NFC on devices running Android 4.0 Ice Cream Sandwich and above... More


Feed for stories featuring Spotify.

• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.