Car maker BMW has embedded NFC tags in a four-page advertisement for its i3 and i8 models in German magazine Spiegel Wissen... More
Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More
Taxi hailing service Uber is running an NFC marketing campaign in more than 100 London pubs, bars and clubs to promote downloads of its app to drinkers looking to book a taxi ride home. More
Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across the UK that use its service... More
More than 1,000 film fans attending last month’s Tribeca Film Festival tapped a promotional poster with an NFC phone to get a free movie ticket, technology providers HID Global and Tamoco report... More
London branches of Tesco-owned restaurant chain Giraffe have begun offering customers daily giveaways through NFC table tents as part of an online advent calendar campaign... More
Students and staff at Queen Mary, University of London can now find out more about the university’s research and activities through NFC posters placed at the institution’s Mile End campus... More
Estate agent Winkworth‘s Knightsbridge, Chelsea and Belgravia office is using NFC keyrings to deliver detailed information about properties to customers... More
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