News stories featuring Taubman:
November 19th, 2015
Shoppers in four Taubman shopping centres in the US will soon receive offers on their mobile device via the guest WiFi network and mobile retail solution StepsAway. “Shoppers visiting any StepsAway participating malls simply sign onto the mall’s free WiFi network and then peruse deals via StepsAway’s SAMobile app by product category or store name,” the company says. Taubman began testing Bluetooth Low Energy (BLE) beacons in January 2015.
January 6th, 2015
US mall operator Taubman is piloting BLE beacons for an indoor navigation service at its Mall at University Town Center in Sarasota, Florida, with plans to roll out the platform to other properties throughout the year. The platform is powered by Spreo and works in conjunction with a The Mall at UTC mobile app. Taubman owns, manages and leases 21 regional, super-regional and outlet shopping centres in the US and Asia.
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