The Conran Shop and Pinterest deploy NFC tags that let shoppers add products to wishlists

The Conran Shop and Pinterest collaborate to create an immersive and personalised shopping experience — Pinterest — “Customers will also be able to use their smartphones to explore the products and activate unique digital experiences via integrated near-field communication (NFC) technology. The NFC tags, powered by printed-electronics specialist, Thinfilm, are activated by tapping a smartphone on a featured hero product, which will automatically be added to a bespoke ‘Conran Wishlist’ on the customer’s personal Pinterest board.”


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