News stories featuring Thinaire:
October 12th, 2015
Readers of Packaging Digest magazine’s current print issue have the chance to win prizes by tapping their phone against an NFC-enabled cover produced by Cellotape Smart Products, Smartrac and Thinaire. “The NFC Challenge will continue to poll and survey readers and curious onlookers through the end of October and offers prizes as an incentive to participate,” Cellotape says.
May 13th, 2014
Bertolli Olive Oil is to use News America Marketing and Thinaire‘s SmartSource with NFC service to deliver recipes, videos and ingredients lists to shoppers while they are in the relevant aisle of a supermarket. “As…
March 18th, 2014
Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,” says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.
January 15th, 2014
NFC marketing specialist Thinaire has added support for Bluetooth LE to its mobile engagement management platform, enabling brands to communicate with consumers via either NFC or BLE — depending on the capabilities of their mobile device. The introduction of Thinaire Spaces “is based on marketers’ demand for both BLE and NFC to meet their emerging needs across retail, media, product and beyond,” says CMO Patrick Meyer.
November 25th, 2013
Thirty US department stores are to place NFC labels on items in their shoe sections, letting shoppers tap a product to find out if their size and preferred colour is in stock and, if not,…
August 6th, 2013
NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade. Display Points will enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to…
July 30th, 2013
Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire. The new SmartSource with NFC…
June 19th, 2013
Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see…
June 18th, 2013
NFC World’s “Tap-to-Shop: NFC in Retailing” webinar is now available to view online. 436 people registered to attend the event live — and participants gave it an overall rating of 4.2 out of five. This…
June 17th, 2013
Tap-to-shop: NFC in Retailing, the next event in NFC World’s free educational webinar series, will be held from 14:00 to 15:00 BST on Tuesday 18 June. Join NFC World’s editor and speakers from Smartrac, Proxama,…
June 3rd, 2013
Tim Daly, co-founder of NFC marketing solutions specialist Thinaire, has been added to the list of speakers for NFC World’s upcoming NFC in Retailing webinar. This hour-long webcast, sponsored by Smartrac, is free to attend…
January 9th, 2013
NFC and RFID tag provider Smartrac has partnered with a number of NFC and RFID specialists to provide visitors to the National Retail Federation’s annual convention and expo in New York on 14-15 January with an…
October 17th, 2012
The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August.
September 12th, 2012
US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms. Clients include News Corporation’s coupon publishing arm News America Marketing.
April 26th, 2012
US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”. The platform has been undergoing…
September 16th, 2011
For four hours on 22 September it will be possible to use an NFC smart poster to interact with advertisements and promotions displayed on one of the New York landmark’s iconic giant advertising billboards.
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• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.