Slikhaar adds NFC tags to mens’ hair products

Thinfilm customer Slikhaar to launch interactive products in beauty and personal care market — Thinfilm — “Shoppers and existing customers will be able to touch their smartphone to the connected products — either in-store, at home, or on the go — to instantly join the Slikhaar community, view hairstyling videos, watch product tutorials, learn about the latest fashion trends, share content via social, and make online purchases.”


The Conran Shop and Pinterest deploy NFC tags that let shoppers add products to wishlists

The Conran Shop and Pinterest collaborate to create an immersive and personalised shopping experience — Pinterest — “Customers will also be able to use their smartphones to explore the products and activate unique digital experiences via integrated near-field communication (NFC) technology. The NFC tags, powered by printed-electronics specialist, Thinfilm, are activated by tapping a smartphone on a featured hero product, which will automatically be added to a bespoke ‘Conran Wishlist’ on the customer’s personal Pinterest board.”


Clause to add NFC to smart blockchain contract platform

Thinfilm and Clause collaborate to deliver NFC technology to blockchain smart legal contracts — Thinfilm — “Clause and Thinfilm will use NFC to facilitate the pairing of physical goods to digital contracts through the tap of a smartphone. The resulting connection will deliver key functional and efficiency improvements for customers across the Clause ‘connected contracting’ platform, including contract creation and management, supply chain administration, and invoice/payment automation.”


Kilchoman to add NFC tags to whisky bottle labels

Kilchoman NFC mobile marketing campaign outperforms traditional digital benchmarks; Campaign success leads to re-order — Thinfilm — “NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social… Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags.”


Campari fridge magnets let customers order drinks via NFC

Out of Espolòn Tequila or Aperol? Touch your phone to your new Campari America refrigerator magnet to automatically order more — Campari America — “When consumers want to order or re-order their favorite Campari America brand, they simply touch their iPhone or Android smartphone to one of six available branded ‘smart’ magnets. The NFC chip embedded in the magnet then prompts Drizly to open the specific website page for that brand and gives the consumer the option to add the item to their cart and immediately check out, with the product being delivered by local retailers — all in one cohesive mobile experience.”


Thinfilm raises US$110m to support growth in NFC market

Thinfilm raises $110 million as NFC solutions traction increases among leading consumer brands — Thinfilm — “The substantial funding secured in this private placement is a testament to both the opportunity that exists in the NFC solutions space and Thinfilm’s ability — as a market leader — to address the increasing demand among consumer brands of all sizes,” said Davor Sutija, CEO of Thinfilm. “With sufficient financing to get us to cash break-even, we are now keenly focused on bringing affordable intelligence to billions of everyday items.”


GlaxoSmithKline puts NFC tags on store shelves

Thinfilm and GlaxoSmithKline bring NFC technology to leading over-the-counter brand Flonase — Thinfilm — “GSK introduced interactive ‘smart’ Flonase shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision… The cloud-based platform integrates with the NFC hardware, enabling GSK to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity, and develop valuable consumer insights through built-in analytics functionality.”











NFC packaging to safeguard medicines

Thinfilm

Patients will soon be able to identify whether pharmaceutical products are in a factory sealed or opened state and access contextual content with the tap of an NFC phone using a solution developed by Thinfilm and Jones Packaging. The technology will also enable pharmaceutical companies to authenticate products and track individual items. More


Ypsomed to offer NFC autoinjectors that let patients track medications with their mobile phone

Ypsomate

NFC technology is to be included in a new range of autoinjectors for patients with conditions such as rheumatoid arthritis who need to self-administer their medication via regular injections, enabling them to use their mobile phone to keep track of the medications they have taken, receive alerts when their next injection is due and access usage guidelines and refill instructions. More




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