25 news stories.
• Should Thinfilm be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
• Should Thinfilm be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
Thinfilm customer Slikhaar to launch interactive products in beauty and personal care market — Thinfilm — “Shoppers and existing customers will be able to touch their smartphone to the connected products — either in-store, at home, or on the go — to instantly join the Slikhaar community, view hairstyling videos, watch product tutorials, learn about the latest fashion trends, share content via social, and make online purchases.”
The Conran Shop and Pinterest collaborate to create an immersive and personalised shopping experience — Pinterest — “Customers will also be able to use their smartphones to explore the products and activate unique digital experiences via integrated near-field communication (NFC) technology. The NFC tags, powered by printed-electronics specialist, Thinfilm, are activated by tapping a smartphone on a featured hero product, which will automatically be added to a bespoke ‘Conran Wishlist’ on the customer’s personal Pinterest board.”
Thinfilm and Clause collaborate to deliver NFC technology to blockchain smart legal contracts — Thinfilm — “Clause and Thinfilm will use NFC to facilitate the pairing of physical goods to digital contracts through the tap of a smartphone. The resulting connection will deliver key functional and efficiency improvements for customers across the Clause ‘connected contracting’ platform, including contract creation and management, supply chain administration, and invoice/payment automation.”
Kilchoman NFC mobile marketing campaign outperforms traditional digital benchmarks; Campaign success leads to re-order — Thinfilm — “NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social… Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags.”
Out of Espolòn Tequila or Aperol? Touch your phone to your new Campari America refrigerator magnet to automatically order more — Campari America — “When consumers want to order or re-order their favorite Campari America brand, they simply touch their iPhone or Android smartphone to one of six available branded ‘smart’ magnets. The NFC chip embedded in the magnet then prompts Drizly to open the specific website page for that brand and gives the consumer the option to add the item to their cart and immediately check out, with the product being delivered by local retailers — all in one cohesive mobile experience.”
Thinfilm raises $110 million as NFC solutions traction increases among leading consumer brands — Thinfilm — “The substantial funding secured in this private placement is a testament to both the opportunity that exists in the NFC solutions space and Thinfilm’s ability — as a market leader — to address the increasing demand among consumer brands of all sizes,” said Davor Sutija, CEO of Thinfilm. “With sufficient financing to get us to cash break-even, we are now keenly focused on bringing affordable intelligence to billions of everyday items.”
Thinfilm and GlaxoSmithKline bring NFC technology to leading over-the-counter brand Flonase — Thinfilm — “GSK introduced interactive ‘smart’ Flonase shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision… The cloud-based platform integrates with the NFC hardware, enabling GSK to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity, and develop valuable consumer insights through built-in analytics functionality.”
Spanish luxury winemaker Barbadillo has added promotional neck collars equipped with NFC tags to 126,000 bottles of its best-selling Castillo de San Diego white wine for a nationwide campaign that gives customers the chance to win a €1,000 (US$1,172) prize... More
Customers of US brewery Amplified Ale Works can now tap their NFC smartphones on beer coasters around the chain’s San Diego brewpub to go to a landing page where they can order Amplified beer online for home delivery... More
Government-issued documents such as visas and passports could be secured using a combination of NFC and hologram technology, following the announcement of a partnership between printed electronics specialist Thinfilm and authentication solutions provider Holoptica... More
Italian olive oil brands Buonamici, La Ranocchiaia, SPO and Il Cavallino are integrating NFC tags into their product lines to enable authentication and enhance consumer engagement, by delivering product information and other relevant content to customers’ smartphones... More
Diamond and gemstone production technology provider Sarine is to integrate NFC into its sales and consumer support system to make it possible for shoppers to retrieve information about a diamond — such as its history, cut and craftsmanship — with a tap of an NFC device... More
A Fortune 500 pharmaceutical company has partnered with printed electronics specialist Thinfilm to create an NFC OpenSense platform for medical devices... More
Owners of a handbag from Maria&Donato’s exclusive collection will soon be able to authenticate their purchase as well as discover information about the brand and buy limited-edition handbags online with a tap of their NFC device. More
Pharmaceutical and consumer packaged goods companies can now add NFC tags and QR codes to packaging in order to send out messages, promotions and offers to their customers’ smartphones using an integrated solution developed by packaging provider Jones Packaging and mobile marketing specialist Tuku. More
Spanish winemaker Barbadillo has integrated NFC into its limited edition bottles of Versos 1891 rare sherry so customers can check the beverage’s authenticity with a tap of their mobile device... More
Patients will soon be able to identify whether pharmaceutical products are in a factory sealed or opened state and access contextual content with the tap of an NFC phone using a solution developed by Thinfilm and Jones Packaging. The technology will also enable pharmaceutical companies to authenticate products and track individual items. More
NFC technology is to be included in a new range of autoinjectors for patients with conditions such as rheumatoid arthritis who need to self-administer their medication via regular injections, enabling them to use their mobile phone to keep track of the medications they have taken, receive alerts when their next injection is due and access usage guidelines and refill instructions. More
Australia’s Ferngrove Wines is to equip smart wine bottles in China with NFC tags to help authenticate individual bottles throughout the supply chain, ensuring they are packaged, shipped, stocked and purchased in their original factory-sealed state... More
Printed electronics specialist Thinfilm has closed a private placement in which “several” US investors have invested a total of US$22m... More