Spanish luxury winemaker Barbadillo has added promotional neck collars equipped with NFC tags to 126,000 bottles of its best-selling Castillo de San Diego white wine for a nationwide campaign that gives customers the chance to win a €1,000 (US$1,172) prize... More
Customers of US brewery Amplified Ale Works can now tap their NFC smartphones on beer coasters around the chain’s San Diego brewpub to go to a landing page where they can order Amplified beer online for home delivery... More
Government-issued documents such as visas and passports could be secured using a combination of NFC and hologram technology, following the announcement of a partnership between printed electronics specialist Thinfilm and authentication solutions provider Holoptica... More
Italian olive oil brands Buonamici, La Ranocchiaia, SPO and Il Cavallino are integrating NFC tags into their product lines to enable authentication and enhance consumer engagement, by delivering product information and other relevant content to customers’ smartphones... More
Diamond and gemstone production technology provider Sarine is to integrate NFC into its sales and consumer support system to make it possible for shoppers to retrieve information about a diamond — such as its history, cut and craftsmanship — with a tap of an NFC device... More
A Fortune 500 pharmaceutical company has partnered with printed electronics specialist Thinfilm to create an NFC OpenSense platform for medical devices... More
Owners of a handbag from Maria&Donato’s exclusive collection will soon be able to authenticate their purchase as well as discover information about the brand and buy limited-edition handbags online with a tap of their NFC device. More
Pharmaceutical and consumer packaged goods companies can now add NFC tags and QR codes to packaging in order to send out messages, promotions and offers to their customers’ smartphones using an integrated solution developed by packaging provider Jones Packaging and mobile marketing specialist Tuku. More
Spanish winemaker Barbadillo has integrated NFC into its limited edition bottles of Versos 1891 rare sherry so customers can check the beverage’s authenticity with a tap of their mobile device... More
Patients will soon be able to identify whether pharmaceutical products are in a factory sealed or opened state and access contextual content with the tap of an NFC phone using a solution developed by Thinfilm and Jones Packaging. The technology will also enable pharmaceutical companies to authenticate products and track individual items. More
NFC technology is to be included in a new range of autoinjectors for patients with conditions such as rheumatoid arthritis who need to self-administer their medication via regular injections, enabling them to use their mobile phone to keep track of the medications they have taken, receive alerts when their next injection is due and access usage guidelines and refill instructions. More
Australia’s Ferngrove Wines is to equip smart wine bottles in China with NFC tags to help authenticate individual bottles throughout the supply chain, ensuring they are packaged, shipped, stocked and purchased in their original factory-sealed state... More
Printed electronics specialist Thinfilm has closed a private placement in which “several” US investors have invested a total of US$22m... More
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