GlaxoSmithKline puts NFC tags on store shelves

Thinfilm and GlaxoSmithKline bring NFC technology to leading over-the-counter brand Flonase — Thinfilm — “GSK introduced interactive ‘smart’ Flonase shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision… The cloud-based platform integrates with the NFC hardware, enabling GSK to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity, and develop valuable consumer insights through built-in analytics functionality.”











NFC packaging to safeguard medicines

Thinfilm

Patients will soon be able to identify whether pharmaceutical products are in a factory sealed or opened state and access contextual content with the tap of an NFC phone using a solution developed by Thinfilm and Jones Packaging. The technology will also enable pharmaceutical companies to authenticate products and track individual items. More







Thinfilm to offer NFC temperature sensors for product packaging

Printed NFC barcode

Printed electronics specialist Thinfilm is to introduce low cost NFC time and temperature sensors that can be incorporated into the packaging of food products and other perishable items, to enable consumers, distributors and merchants to use an NFC phone to check that a product has been kept at the required temperature all the way through the supply chain... More



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