One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service... More
Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new “fat-busting” soda drink. More
The Japanese firm has developed a field service and asset management system that integrates with Salesforce, allowing data gathered by technicians reading NFC tags in the field to be automatically posted back to the CRM system. More
The mobile network operator will begin commercial NFC services from the end of January with partners including Japan Airlines, credit card issuers, loyalty programme providers and retailers. More
A new, small antenna developed by Toppan allows tags as compact as 10mm across to be read by NFC phones. More
A new standalone NFC device from Toppan Printing is set to go into mass production next year with a target price of under US$25. Shaped like a thick bank card and incorporating a display and input keys, it can store and display prepaid funds, coupons, loyalty membership details, transport and entertainment tickets and advertising. More
The mobile network operator has partnered with card issuers, airlines, a cinema chain, a car manufacturer and others to run a series of tests of NFC standard technology and aims to introduce NFC services “in the near future”. More
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