Unilever – NFC World https://www.nfcworld.com News and analysis on the emerging technologies transforming how consumers choose what to buy, who to buy from, and how to pay Tue, 26 Mar 2019 16:20:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://www.nfcworld.com/wp-content/uploads/2016/02/cropped-nfc-world-site-icon-32x32.png Unilever – NFC World https://www.nfcworld.com 32 32 37289602 Consortium to develop NFC packaging across UK supply chain https://www.nfcworld.com/2016/03/31/343721/consortium-develop-nfc-packaging-across-uk-supply-chain/ Thu, 31 Mar 2016 13:29:51 +0000 http://www.nfcworld.com/?p=43721 The Centre for Process Innovation (CPI) has formed a specialist consortium to create a UK manufacturing supply chain that will support the widespread adoption of NFC packaging.

Read the rest of Consortium to develop NFC packaging across UK supply chain at NFC World.

]]>
43721
Tesco puts beacons in 270 London stores https://www.nfcworld.com/2015/06/15/335978/tesco-puts-beacons-in-270-london-stores/ Mon, 15 Jun 2015 15:23:35 +0000 http://www.nfcworld.com/?p=35978 UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever. BLE beacons have been installed in 270 stores across London for the pilot and will be used to send out special offers to promote Magnum ice cream’s Pink and Black marketing campaign. “Customers […]

Read the rest of Tesco puts beacons in 270 London stores at NFC World.

]]>
35978
Korea’s SK Planet buys US BLE offers platform Shopkick https://www.nfcworld.com/2014/09/29/331684/koreas-sk-planet-buys-us-ble-offers-platform-shopkick/ Mon, 29 Sep 2014 12:45:10 +0000 http://www.nfcworld.com/?p=31684 Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of Korea’s largest shopper rewards program and part of the same group as carrier SK Telecom. SK Planet’s OKcashbag rewards program […]

Read the rest of Korea’s SK Planet buys US BLE offers platform Shopkick at NFC World.

]]>
31684
Tapit raises US$2.4m Series A to grow NFC platform https://www.nfcworld.com/2013/01/07/321691/tapit-raises-us2-4m-series-a-to-grow-nfc-platform/ Mon, 07 Jan 2013 08:38:36 +0000 http://www.nfcworld.com/?p=21691 The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China.

Read the rest of Tapit raises US$2.4m Series A to grow NFC platform at NFC World.

]]>
21691
NFC specialist Tapit to raise US$8m for international expansion https://www.nfcworld.com/2012/07/26/317057/nfc-specialist-tapit-to-raise-us8m-for-international-expansion/ Thu, 26 Jul 2012 23:30:00 +0000 http://www.nfcworld.com/?p=17057 The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra.

Read the rest of NFC specialist Tapit to raise US$8m for international expansion at NFC World.

]]>
17057
JCDecaux and Kinetic report results of Reading NFC advertising pilot https://www.nfcworld.com/2012/05/28/315942/jcdecaux-and-kinetic-report-results-of-reading-nfc-advertising-pilot/ Mon, 28 May 2012 14:47:45 +0000 http://www.nfcworld.com/?p=15942 "The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action," according to an analysis of the largest NFC out-of-home advertising trial to date.

Read the rest of JCDecaux and Kinetic report results of Reading NFC advertising pilot at NFC World.

]]>
15942
Thirteen major brands sign up for UK NFC advertising campaign https://www.nfcworld.com/2012/03/06/314164/thirteen-major-brands-sign-up-for-uk-nfc-advertising-campaign/ https://www.nfcworld.com/2012/03/06/314164/thirteen-major-brands-sign-up-for-uk-nfc-advertising-campaign/#comments Tue, 06 Mar 2012 11:49:09 +0000 http://www.nfcworld.com/?p=14164 Mercedes, EA Games, Universal, supermarket chain Morrison's, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK.

Read the rest of Thirteen major brands sign up for UK NFC advertising campaign at NFC World.

]]>
https://www.nfcworld.com/2012/03/06/314164/thirteen-major-brands-sign-up-for-uk-nfc-advertising-campaign/feed/ 1 14164
Lipton taps in to NFC ads https://www.nfcworld.com/2011/10/26/310920/lipton-taps-in-to-nfc-ads/ https://www.nfcworld.com/2011/10/26/310920/lipton-taps-in-to-nfc-ads/#comments Wed, 26 Oct 2011 17:41:45 +0000 http://www.nfcworld.com/?p=10920 Lipton Ice Tea has begun testing NFC at Sydney University, with ads featuring tags that students tap with their NFC-enabled phones to ‘like’ the Lipton Ice Tea Facebook page. NFC marketing specialist Tapit supplied the technology. “We want to be at the forefront of new technology for Lipton and are looking forward to seeing how […]

Read the rest of Lipton taps in to NFC ads at NFC World.

]]>
https://www.nfcworld.com/2011/10/26/310920/lipton-taps-in-to-nfc-ads/feed/ 2 10920