The Hunger Games catches fire with NFC

Interactive NFC DOOH panel advertising The Hunger Games Catching Fire

The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone to access a game based on the movie... More


Westfield London shopping centre gets NFC

A digital pod promotes Rizzle Kicks at Westfield London

The¬†Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More


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