Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal... More
NFC marketing specialist TapNShow’s NFC stickers have been hailed a success by exhibitors at the Sydney Royal Easter Show, a two-week celebration of Australian culture that attracts some 900,000 visitors annually... More
Australian supermarket giant Woolworths is set to roll out 30,000 contactless payment terminals across more than 3,000 stores in 2012... More
News in brief from the NFC world and beyond: Identive, NXP sign VAR deal • Huawei planning NFC phones? • Vodacom looks to NFC • NFC domain names on Ebay • US banks debut P2P payments • Samsung smashes Galaxy sales record • US theme park to offer next-gen shopping experience • Rhodes framework adds NFC support • and more… More
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