US houseware and home furnishing retailer Williams-Sonoma has launched a four-part video series that uses YouTube’s new “shoppable” technology to allow its online shoppers to buy the showcased products with a click through Visa Checkout. The first video is now live online while the following three will follow later this summer... More
Sony Music is using NFC to promote artist Foxes’ new single ‘Let Go for Tonight’, using NFC-enabled standees placed at the point of sale in coffee shops located around London’s Oxford Street... More
Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags... More
Panasonic has announced the Lumix DMC-GF6, a 16 megapixel compact camera with WiFi and NFC functionality... More
Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of NFC... More
A startup is using NFC tags, printed to look like cassette tapes, to provide a modern day version of a traditional mixtape, enabling musicians, DJs and fans to share their favourite music via a new kind of physical media. More
“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More
Blackberry maker RIM has produced a short film to show consumers some of the ways using an NFC smartphone can change their lives... More
Sony has unveiled two new Xperia NXT series handsets at the Mobile World Congress in Barcelona... More
NXP is to showcase NFC applications from six partners at its booth at the Mobile World Congress next week:... More
Google has uploaded a video to YouTube that shows consumers using Google Wallet to make payments in a range of retail outlets in New York and in San Francisco... More
News in brief from the NFC world and beyond: Banks deploy OTP cards • Qantas expands next generation check-in • Visa and Gap tie coupons to purchasing • iPhone users max their cards • Subway picks Facecash • Nokia retrieves Symbian • Mobile coupons gain ground • Barclays reports contactless stats • and more… More
Students at BYU-Idaho will begin testing an NFC microSD solution from Rfinity in September. More
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