Williams-Sonoma adds shoppable videos

US houseware and home furnishing retailer Williams-Sonoma has launched a four-part video series that uses YouTube’s new “shoppable” technology to allow its online shoppers to buy the showcased products with a click through Visa Checkout. The first video is now live online while the following three will follow later this summer... More


Sony Music runs NFC promo

Foxes' new single is promoted in coffee shops with NFC

Sony Music is using NFC to promote artist Foxes’ new single ‘Let Go for Tonight’, using NFC-enabled standees placed at the point of sale in coffee shops located around London’s Oxford Street... More





Sharetapes mixes music with NFC

An NFC 'mixtape' from Sharetapes

A startup is using NFC tags, printed to look like cassette tapes, to provide a modern day version of a traditional mixtape, enabling musicians, DJs and fans to share their favourite music via a new kind of physical media. More


South Downs Way gets NFC sign posts

An NFC tag on a signpost on the South Downs

“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More






NFC news in brief • 15 Nov 2010

Qantas next gen check-in

News in brief from the NFC world and beyond: Banks deploy OTP cards • Qantas expands next generation check-in • Visa and Gap tie coupons to purchasing • iPhone users max their cards • Subway picks Facecash • Nokia retrieves Symbian • Mobile coupons gain ground • Barclays reports contactless stats • and more… More



Feed for stories featuring YouTube.

• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.