Target adds mobile payments, coupons and rewards to mobile app

Target launches Wallet in the Target app: A faster, easier way to pay and save — Target — “With Wallet, guests can pay using their Target REDcard and save with Cartwheel — all in a single scan of their phones at checkout… Wallet combines digital savings — Cartwheel offers and Weekly Ad coupons — with the 5% REDcard discount. And, coming soon, guests also will be able to store and redeem Target GiftCards with Wallet.”



WeChat offers payments in stores

Tencent’s instant messaging app WeChat can now be used to make payments in the retail stores of nine Chinese merchants including DQ Ice Queen, NUS Pharmacy, Rainbow, One Plus One, Lotus, Good Neighbours, Baby Room, Minsheng Department Store and NUS 365, according to Iamwire... More



Adlink launches B2B NFC phone

Adlink IMX 2000

Taiwan-based technology manufacturer Adlink has released an NFC phone and “industrial mobile handheld device” aimed at automatic identification and data capture applications that includes a 1D laser or 2D camera-based barcode scanner, WiFi, Bluetooth 2.1 and GPS... More



USPS offers NFC discounts

The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News... More







Auchan picks mobile barcodes for France’s MCX

Flash'n Pay

“Our goal is to create the m-payment standard within the retail sector, independent of any telephone operators and banks,” says the head of Flash’n Pay, a new mobile wallet brand that has been created by one of the country’s largest grocery retailers and is set to go head to head with the French carriers’ NFC-based Cityzi service. More




Isis releases video tutorials

Isis

The US NFC payments venture has produced a series of educational videos, designed to show consumers how to use the Isis Mobile Wallet in stores and how to add cards and offers, as it moves towards pilot launches in Austin and Salt Lake City. More


MobileAdValley delivers NFC treasure hunt

Malaysian mobile advertising provider MobileAdValley has conducted a smart poster-based mobile treasure hunt using a combination of Microsoft Tags and NFC tags at the GoMobile 2012 event in Kuala Lumpur, the company’s Lim Tan has told NFC World... More




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