Offers increase US mobile payment transaction frequency in stores by 50%
Transaction-based incentives are driving the use of mobile payments both in-store and in-app across the US, research from Auriemma Consulting Group (ACG) shows, with those who received an incentive to use mobile payments in-store over a one-week period doing so 4.6 times compared to 3.1 times for those not offered an incentive... More