News about Advertising.
January 11th, 2017
Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars. If a car valued at more than £40,000 (US$48,586) and less than four years old is detected passing a billboard, a personalised advertisement with messages such as “Hello Bermudaful in the Range Rover” is displayed. The campaign is run by Media Agency Group on behalf of Bermuda Tourism.
December 16th, 2016
A study by the Interactive Advertising Bureau (IAB) shows nearly two-thirds (62%) of American consumers own at least one Internet of Things (IoT) connected device, while 65% of them say they are willing to receive ads on IoT screens. The Internet of Things study found most popularly owned IoT devices are connected/smart TVs and streaming devices (47%), followed by wearable health trackers (24%) and internet-enabled home control devices (17%).
December 1st, 2016
PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign. The video is being shared across buses,…
November 21st, 2016
Digital advertising promoting the availability of Apple Pay at unattended vending machines has resulted in a 36.5% increase in overall sales for cashless vending machine technology provider USA Technologies (USAT) as well as a 135.2%…
October 11th, 2016
PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform….
October 3rd, 2016
NFC World today welcomes global semiconductor company STMicroelectronics as a member of our partner program. ST has one of the broadest portfolios of NFC solutions on the market, with offerings in controllers and secure elements…
July 19th, 2016
Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis.
June 16th, 2016
Cashless vending machine technology provider USA Technologies (USAT) has seen an 89% increase in revenue through contactless purchases at self-service machines running on its ePort Interactive platform as a result of digital advertising highlighting Apple Pay availability at the point of sale.
June 8th, 2016
The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation…
May 12th, 2016
The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts. “Beacons are also going to have an effect on mobile advertising,” the firm says. “The dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.”
May 4th, 2016
PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.
March 30th, 2016
Consumers in major shopping centres across Australia can now donate to veteran support group Walking Wounded by tapping a contactless card against advertising screens that have been activated for payment by out of home media provider oOh!media.
March 21st, 2016
Visa Europe has enlisted the help of UK actors Brian Blessed and Joanna Lumley to promote contactless payments through a ‘Cashfree and Proud’ campaign that will run from March to May. “The campaign is focused on encouraging consumers who are light contactless users, or those who are yet to use contactless in their daily lives, reassuring them of the ease and simplicity of use,” Visa says. “The campaign includes ads across radio, digital, social and outdoor, at high impact sites.”
November 27th, 2015
German retail giant Otto Group is to close down its Yapital mobile payments service due to the “highly competitive but slow-developing digital payment business”. Yapital is to remain active as an e-money institution in the business-to-business (B2B) market,…
November 6th, 2015
Deutsche Telekom has launched the second version of its MyWallet NFC mobile payment solution, adding advertising and loyalty powered by Mozido. “Mozido’s SaaS platform enables MyWallet 2.0 customers to participate in customer engagement campaigns, redeem offers and manage virtual digital loyalty cards directly from their smartphones,” Mozido says. The carrier first launched MyWallet in May 2014.
November 5th, 2015
‘Contactless’ has made the shortlist for the 2015 Collins Word of the Year but missed out on the top spot to the word ‘Binge-watch’. “Thanks to a million adverts from TFL telling us we no longer have to top-up and Apple’s iPhone 6 and smartwatch, it’s been the number one word on billboards, bus stops and most importantly, at the Pret-a-Manger till point,” Collins Dictionary explains.
September 7th, 2015
Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel. A total of 4,000 Bluetooth Low Energy (BLE) beacons are being installed in taxis by mobile proximity marketing provider Proxama and taxi advertising provider Ubiquitous. Proxama also partnered out-of-home media owner Exterion to roll out beacons across public transport services.
August 26th, 2015
Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones. The company has partnered with beacon advertising network Mobiquity Networks, which is now working in more than 320 malls hosting 7,500 retailers.
August 25th, 2015
Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are…
August 10th, 2015
Indian advertising platform InMobi has unveiled Miip, a platform that can be integrated into mobile apps to allow users to make payments through buy buttons on product ads. The company has partnered with “several partners” to pilot the platform, including Amazon and India’s largest mobile wallet provider Paytm. “Miip will be available for all customers over the next few months,” InMobi says.