Google Pay closes payments data sharing loophole

Google tweaks privacy policy for Indian payment app after rival complaint — Reuters — “Google has tweaked the privacy policy of its Indian digital payments mobile application, days after local rival Paytm complained that the US tech giant’s platform allowed disclosure of customer data for advertising and other purposes… Google Pay’s privacy policy had said it could ‘collect, store, use and/or disclose’ personal data and ‘any communications made through Google Pay’. A Reuters review of Google’s privacy policy that was updated on Thursday showed the company had dropped the word ‘disclose’ from its privacy clause.”


Mastercard comes under fire for sharing transaction data with Google

Google and Mastercard cut a secret ad deal to track retail sales — Bloomberg — “For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for… Google paid Mastercard millions of dollars for the data, according to two people who worked on the deal.”








62% of US consumers own IoT device

A study by the Interactive Advertising Bureau (IAB) shows nearly two-thirds (62%) of American consumers own at least one Internet of Things (IoT) connected device, while 65% of them say they are willing to receive ads on IoT screens... More



Apple Pay advertising sparks strong rise in contactless payments at vending machines

USAT Targeted Advertising leads to Apple Pay surge

Digital advertising promoting the availability of Apple Pay at unattended vending machines has resulted in a 36.5% increase in overall sales for cashless vending machine technology provider USA Technologies (USAT) as well as a 135.2% increase in NFC mobile payments, a six-month study now available to download from the NFC World Knowledge Centre reveals... More






Bluetooth 5 to increase capacity for advertising

Bluetooth SIG

The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says... More






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