Wednesday 26 April 2017 | RSS

 
    Feedback
     

    Advertising

    News about Advertising.

    Facebook Messenger adds group payments in the US

    April 12th, 2017

    Facebook Messenger users across the US can now send and receive money between groups of people in a Messenger conversation by selecting the payments icon and then choosing who to send or request money from using a list of conversation participants. More

    Consumers to personalise makeup and perfume with electronic ink and NFC packaging

    January 23rd, 2017

    Beauty product buyers will soon be able to add their name to their makeup compact and perfume bottles, write personal messages to gift recipients, access information based on skin conditions, receive targeted advertisements and connect… More

    Vehicle recognition used in ad campaign

    January 11th, 2017

    Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars. If a car valued at more than £40,000 (US$48,586) and less than four years old is detected passing a billboard, a personalised advertisement with messages such as “Hello Bermudaful in the Range Rover” is displayed. The campaign is run by Media Agency Group on behalf of Bermuda Tourism.

    62% of US consumers own IoT device

    December 16th, 2016

    A study by the Interactive Advertising Bureau (IAB) shows nearly two-thirds (62%) of American consumers own at least one Internet of Things (IoT) connected device, while 65% of them say they are willing to receive ads on IoT screens. The Internet of Things study found most popularly owned IoT devices are connected/smart TVs and streaming devices (47%), followed by wearable health trackers (24%) and internet-enabled home control devices (17%).

    Alzheimer’s Research UK promotes Christmas ad through Proxama’s beacon network

    December 1st, 2016

    PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign. The video is being shared across buses,… More

    Apple Pay advertising sparks strong rise in contactless payments at vending machines

    November 21st, 2016

    Digital advertising promoting the availability of Apple Pay at unattended vending machines has resulted in a 36.5% increase in overall sales for cashless vending machine technology provider USA Technologies (USAT) as well as a 135.2%… More

    Proxama to create UK’s biggest BLE beacon advertising network

    October 11th, 2016

    PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform…. More

    STMicroelectronics joins the NFC World partner program

    October 3rd, 2016

    NFC World today welcomes global semiconductor company STMicroelectronics as a member of our partner program. ST has one of the broadest portfolios of NFC solutions on the market, with offerings in controllers and secure elements… More

    Valassis enables personalised offers through TV and radio ads

    July 19th, 2016

    Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis. More

    Apple Pay advertising increases contactless payments at self-service machines

    June 16th, 2016

    Cashless vending machine technology provider USA Technologies (USAT) has seen an 89% increase in revenue through contactless purchases at self-service machines running on its ePort Interactive platform as a result of digital advertising highlighting Apple Pay availability at the point of sale. More

    Bluetooth 5 to increase capacity for advertising

    June 8th, 2016

    The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation… More

    BLE beacon market to double in 2016

    May 12th, 2016

    The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts. “Beacons are also going to have an effect on mobile advertising,” the firm says. “The dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.”

    Proxama and Mapway launch BLE beacon service on London buses

    May 4th, 2016

    PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.  More

    Australian shoppers get contactless donations

    March 30th, 2016

    Consumers in major shopping centres across Australia can now donate to veteran support group Walking Wounded by tapping a contactless card against advertising screens that have been activated for payment by out of home media provider oOh!media. More

    Visa Europe launches ‘Cashfree and Proud’ campaign

    March 21st, 2016

    Visa Europe has enlisted the help of UK actors Brian Blessed and Joanna Lumley to promote contactless payments through a ‘Cashfree and Proud’ campaign that will run from March to May. “The campaign is focused on encouraging consumers who are light contactless users, or those who are yet to use contactless in their daily lives, reassuring them of the ease and simplicity of use,” Visa says. “The campaign includes ads across radio, digital, social and outdoor, at high impact sites.”

    Retail giant Otto to shutter Yapital mobile payments business

    November 27th, 2015

    German retail giant Otto Group is to close down its Yapital mobile payments service due to the “highly competitive but slow-developing digital payment business”. Yapital is to remain active as an e-money institution in the business-to-business (B2B) market,… More

    Deutsche Telekom adds loyalty to MyWallet

    November 6th, 2015

    Deutsche Telekom has launched the second version of its MyWallet NFC mobile payment solution, adding advertising and loyalty powered by Mozido. “Mozido’s SaaS platform enables MyWallet 2.0 customers to participate in customer engagement campaigns, redeem offers and manage virtual digital loyalty cards directly from their smartphones,” Mozido says. The carrier first launched MyWallet in May 2014.

    ‘Contactless’ shortlisted for UK word of the year

    November 5th, 2015

    ‘Contactless’ has made the shortlist for the 2015 Collins Word of the Year but missed out on the top spot to the word ‘Binge-watch’. “Thanks to a million adverts from TFL telling us we no longer have to top-up and Apple’s iPhone 6 and smartwatch, it’s been the number one word on billboards, bus stops and most importantly, at the Pret-a-Manger till point,” Collins Dictionary explains.

    UK black cabs to get Bluetooth beacons

    September 7th, 2015

    Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel. A total of 4,000 Bluetooth Low Energy (BLE) beacons are being installed in taxis by mobile proximity marketing provider Proxama and taxi advertising provider Ubiquitous. Proxama also partnered out-of-home media owner Exterion to roll out beacons across public transport services.

    PREIT installs BLE beacons in US malls

    August 26th, 2015

    Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones. The company has partnered with beacon advertising network Mobiquity Networks, which is now working in more than 320 malls hosting 7,500 retailers.

    Page 1 of 1012345...10...Last »