PARTNER NEWS: A new NFC tag inlay, jointly developed by NXP and Identiv, is now available to order at an “unrivalled” price of US$0.05 per unit, “enabling a new generation of smart products across a wide range of end markets where NFC may have been previously considered price prohibitive.”... More
PARTNER NEWS: NXP is showing off its vision of the future of retail at this week’s Consumer Electronics Show in Las Vegas with an unmanned store exhibit that demonstrates new interactive and personalised shopping experiences. More
Google tweaks privacy policy for Indian payment app after rival complaint — Reuters — “Google has tweaked the privacy policy of its Indian digital payments mobile application, days after local rival Paytm complained that the US tech giant’s platform allowed disclosure of customer data for advertising and other purposes… Google Pay’s privacy policy had said it could ‘collect, store, use and/or disclose’ personal data and ‘any communications made through Google Pay’. A Reuters review of Google’s privacy policy that was updated on Thursday showed the company had dropped the word ‘disclose’ from its privacy clause.”
Google and Mastercard cut a secret ad deal to track retail sales — Bloomberg — “For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for… Google paid Mastercard millions of dollars for the data, according to two people who worked on the deal.”
Enabling customers to scan items in the aisle as they shop and then check themselves out and complete the payment process all from their mobile phone holds multiple benefits for retailers aiming to improve the in-store experience, cut costs and increase revenues, a new white paper from Rambus explains... More
Ikea Open Innovation Challenge in printed electronics — Printed Electronics World — “Ikea has invited a selection of companies to propose innovative ideas and technologies aiming at e-labels and/or digital communication carriers… The communication carriers are media conveying information, analog today, attached to Ikea products or as in-store communication.”
Google introduces buy button in search results — Search Engine Journal — “Google has introduced a Purchases on Google beta program which allows qualifying merchants to add a ‘Buy’ button to search ads… Clicking on the ‘Buy’ button will send Google Wallet users to a Google-hosted page where the product can be purchased.”
Facebook Messenger users across the US can now send and receive money between groups of people in a Messenger conversation by selecting the payments icon and then choosing who to send or request money from using a list of conversation participants. More
Beauty product buyers will soon be able to add their name to their makeup compact and perfume bottles, write personal messages to gift recipients, access information based on skin conditions, receive targeted advertisements and connect to social media campaigns through an electronic ink display, powered by NFC, on the product packaging... More
Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars... More
A study by the Interactive Advertising Bureau (IAB) shows nearly two-thirds (62%) of American consumers own at least one Internet of Things (IoT) connected device, while 65% of them say they are willing to receive ads on IoT screens... More
PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign... More
Digital advertising promoting the availability of Apple Pay at unattended vending machines has resulted in a 36.5% increase in overall sales for cashless vending machine technology provider USA Technologies (USAT) as well as a 135.2% increase in NFC mobile payments, a six-month study now available to download from the NFC World Knowledge Centre reveals... More
PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform... More
NFC World today welcomes global semiconductor company STMicroelectronics as a member of our partner program... More
Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis. More
Cashless vending machine technology provider USA Technologies (USAT) has seen an 89% increase in revenue through contactless purchases at self-service machines running on its ePort Interactive platform as a result of digital advertising highlighting Apple Pay availability at the point of sale. More
The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says... More
The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts... More
PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app. More
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