NFC shopping zone opens in Seoul

Banners advertise Seoul's NFC Zone

Korea’s leading mobile network operators, card networks, phone manufacturers and government agencies have joined forces to provide shoppers in Seoul’s busiest shopping district with a wide range of NFC services including payments, couponing, smart posters and digital receipts. More







Newad lets shoppers buy direct from ad posters

Newad and Scanvee

The indoor advertising network is adding NFC to poster sites in university and college campuses across Canada that will allow students to purchase advertised products from their NFC phones, as well as to download promotional coupons and product information. More







UK mobile operators form NFC joint venture

Orange, O2, Vodafone and T-Mobile

Everything Everywhere, which runs the Orange and T-Mobile networks in the UK, Vodafone and Telefónica O2 have agreed to establish a joint venture company that “will deliver the technology required for the speedy adoption of mobile wallet and payments.” More



NFC news in brief • 3 May 2011

eBay

News in brief from the NFC world and beyond: New online NFC store • eBay buys hyperlocal ads firm • Connecthings launches reader/writer app • Google’s Groupon rival hits Portland • Chase offers chip and pin in US • Visa and Gap working on real-time mobile discounts • Nokia to transfer Symbian jobs • and a brace of research reports… More





Think&Go introduces NFC shopping engine

Think&Go NFC

The new system combines NFC tags placed on product labels and shelf-edges with a ‘preference engine’ stored on a consumer’s mobile phone so that, for instance, shoppers can be alerted if a food product contains an ingredient they are allergic to or does not meet their pre-set shopping preferences. More


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