Digital advertising promoting the availability of Apple Pay at unattended vending machines has resulted in a 36.5% increase in overall sales for cashless vending machine technology provider USA Technologies (USAT) as well as a 135.2% increase in NFC mobile payments, a six-month study now available to download from the NFC World Knowledge Centre reveals... More
PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform... More
NFC World today welcomes global semiconductor company STMicroelectronics as a member of our partner program... More
Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis. More
Cashless vending machine technology provider USA Technologies (USAT) has seen an 89% increase in revenue through contactless purchases at self-service machines running on its ePort Interactive platform as a result of digital advertising highlighting Apple Pay availability at the point of sale. More
The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says... More
The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts... More
PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app. More
Consumers in major shopping centres across Australia can now donate to veteran support group Walking Wounded by tapping a contactless card against advertising screens that have been activated for payment by out of home media provider oOh!media. More
Visa Europe has enlisted the help of UK actors Brian Blessed and Joanna Lumley to promote contactless payments through a ‘Cashfree and Proud’ campaign that will run from March to May... More
German retail giant Otto Group is to close down its Yapital mobile payments service due to the “highly competitive but slow-developing digital payment business”... More
Deutsche Telekom has launched the second version of its MyWallet NFC mobile payment solution, adding advertising and loyalty powered by Mozido... More
‘Contactless’ has made the shortlist for the 2015 Collins Word of the Year but missed out on the top spot to the word ‘Binge-watch’... More
Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel... More
Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones... More
Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More
Indian advertising platform InMobi has unveiled Miip, a platform that can be integrated into mobile apps to allow users to make payments through buy buttons on product ads... More
Apple could begin sending targeted advertising to users based on the amount of prepaid funds they have available, according to a newly published patent application... More
Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points, vending machines and more... More
Denmark’s Danske Bank is to build support for mobile commerce platform PowaTag into its MobilePay app, allowing two million Danes to order and pay for goods with their smartphones via ‘virtual boutiques’ generated by PowaTag Codes placed within print, broadcast and out-of-home (OOH) advertising... More