Google renews wallet discussions with carriers

Google is in a new round of discussions with mobile network operators to get its Google Wallet payments service widely distributed on mobile devices, the Wall Street Journal reports, with incentives on offer believed to include paying carriers to feature Google Wallet prominently on their Android phones and, potentially, a share of advertising revenues... More



Glasgow to get NFC bus shelters

Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones... More









Samsung launches Proximity mobile marketing platform

Samsung Proximity

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More


NFC World celebrates its sixth birthday

Happy sixth birthday NFC World!

NFC World is six years old today and we are celebrating with a top 50,000 website ranking on Alexa.com, 129,493 unique visitors in October and a new rate card designed to make advertising on NFC World the single most effective way for mobile commerce suppliers to reach new customers in the year ahead... More





Revolution Money founder raises funds for location-based marketing venture

Hangit's Jason Hogg

Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC World+, aims to give small merchants “the same skills and capabilities a large retailer would have with their marketing platforms.”... More





Hillshire sells more sausages with BLE beacons

Hillshire Brands

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More


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