Brits turn to mobile for purchase decision making

Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new research from location ad platform xAd and call measurement technology provider Telmetrics... More



iBeacons go to Cannes

Advertising industry executives attending the annual Cannes Lions festival in France next week will be able to use an iBeacon-powered “Around Me” feature within the event’s official iPhone app to detect nearby attendees and connect with them... More





DNP to add invisible smart ink to printed media

T-ink

Japan-based Dai Nippon Printing has signed a partnership deal with US startup T+ink, developer of an invisible conductive ink technology that can be used to let consumers interact with books, magazines, advertising, tickets, product packaging and other printed media using a smartphone or other mobile device... More


Yapital expands mobile payments to advertising media

Yapital

Retailer-owned mobile payments provider Yapital is to add “one click” purchases from printed advertising media to its app, enabling shoppers to order and pay for promoted products by scanning QR codes in merchants’ billboard and newspaper ads, flyers and shop window decals... More


The Hunger Games catches fire with NFC

Interactive NFC DOOH panel advertising The Hunger Games Catching Fire

The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone to access a game based on the movie... More




Clear Channel to take NFC advertising global

Clear Channel's Connect system in operation

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in Latin America, via SMS... More


NYC gets NFC ads at bus stops

Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS... More









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