Passive NFC chip can power lights and sounds

SIC4310

Thailand-based NFC designer Silicon Craft Technology has developed a passive NFC transponder chip aimed at the toy, advertising and souvenir markets that harvests energy provided by an NFC interaction and uses it to power sounds and LED lights... More



US gyms to deliver ads and info via NFC

NFC touchpoints will appear next to DOOH displays

Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club digital media network, and NFC marketing specialist Blue Bite... More



Statoil runs Heathrow NFC campaign

Statoil's NFC ads appear on charging stations around Heathrow

Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More


Call of Duty: Ghosts goes NFC

Call of Duty: Ghosts is being advertised with NFC

Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations... More


Capital adds NFC to signage

Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market... More




News Corp runs NFC campaign in Sydney

The Daily Telegraph's NFC campaign

News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download selected content from the newspaper’s website... More







Westfield London shopping centre gets NFC

A digital pod promotes Rizzle Kicks at Westfield London

The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More



Tabletalk debuts NFC Tablewraps

Tabletalk Media's NFC Tablewrap

Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly... More


Dutch ad panels get NFC

Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht... More


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