Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register. More
Advertising
Carriers get green light to launch NFC in the UK
The European Commission has given its unconditional approval for the UK’s three largest mobile network operators to form a joint venture company to introduce NFC mobile payments and promotional services in the UK. More
RapidNFC adds NFC beer mats
NFC tag supplier RapidNFC has partnered with UK-based printer Rutland Print to introduce beer mats that incorporate an NFC tag... More
UK cinemas to get NFC posters
Cinema advertising specialist Digital Cinema Media (DCM) has partnered with outdoor media owner Primesight to install 100 NFC-enabled interactive six-sheet advertising panels in Cineworld, Odeon and Vue cinemas in the UK... More
NFC specialist Tapit to raise US$8m for international expansion
The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More
Scotiabank targets young adults with NFC poster campaign
Canada’s Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts... More
John Lewis outdoor ads invite NFC touches
UK department store chain John Lewis is running an NFC-enabled out-of-home advertising campaign at 100 bus shelters across London... More
Subaru picks NFC for Canadian car launch
Advertising agency DDB Canada has used NFC tags and QR codes to encourage consumers to interact with a street art installation designed for the launch of the car maker’s 2013 Subaru BRZ sports coupe. More
Signbox lights up NFC outdoors
UK-based Signbox has introduced a new, weatherproof version of its Enlighten NFC smart poster that can be deployed out of doors... More
Orange launches Intel-based San Diego NFC phone
The Android NFC device will be available to Orange customers in the UK from 6 June, either on contract or for £200 (US$308) on pay-as-you-go. More
Eye to create world’s largest NFC out-of-home advertising network
The Sydney-based media owner is to equip all its 8,300 out-of-home media sites in Australia, New Zealand, the US and the UK to support NFC, QR, SMS and augmented reality campaigns. More
JCDecaux and Kinetic report results of Reading NFC advertising pilot
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
NFC Advertising in Practice webinar: See it now on NFC World
452 people registered to attend NFC World’s first webinar, sponsored by NFCtags.com and featuring speakers from Smartrac, Nokia and Tapit. More
NFC advertising webinar today
NFC World’s NFC Advertising in Practice webinar takes place later today, at 14:00 GMT (that’s 4pm in Paris, 3pm in London and 10am in New York)... More
European regulators put brakes on UK NFC joint venture
The European Commission has opened an in-depth investigation into the planned NFC joint venture between Everything Everywhere, Telefónica and Vodafone UK which will delay launch until after the London Olympics and casts doubts over the timetable for the introduction of similar projects in a number of other European countries. More
Quad produces Lexus ad
US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine’s April 2012 issue... More
Join NFC World for a free webinar on NFC advertising
NFC World’s editor, Sarah Clark, will be hosting a free webinar on “NFC Advertising in Practice” on Wednesday 18 April... More
Survey finds consumers expect rewards for interacting with ads
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More
Mobile superstore trial sets out to discover how poster shopping will change the future of retailing
Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing. More
Thirteen major brands sign up for UK NFC advertising campaign
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More