GlaxoSmithKline puts NFC tags on store shelves

Thinfilm and GlaxoSmithKline bring NFC technology to leading over-the-counter brand Flonase — Thinfilm — “GSK introduced interactive ‘smart’ Flonase shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision… The cloud-based platform integrates with the NFC hardware, enabling GSK to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity, and develop valuable consumer insights through built-in analytics functionality.”


Supermarket giant Carrefour launches mobile wallet in China

Carrefour unveils digital wallet, teams up with China UnionPay to develop mobile payment ecosystem — Yicai Global — “Europe’s largest retailer, France-based Carrefour SA, has introduced its own mobile wallet dubbed CarrefourPay and joined hands with China UnionPay, a bankcard provider, to build a mobile payment ecosphere… The cross-industry partnership will see both firms working together in such areas as general payment platforms, membership systems, secure payments, big data analysis and smart retail.”





IBM’s Watson integrates Visa Token Service to enable tokenized payments on connected devices

IBM Visa

IBM is to integrate Visa Token Service into its Watson IoT cognitive technology platform to enable payments to be embedded into “any device connected to the Internet of Things (IoT)”, with all of IBM’s Watson IoT Platform customers gaining access to Visa payment services via IBM’s cloud service — rather than businesses needing to be approached on a one-by-one basis... More










Visa sets out tokenization expansion plans

Visa

Visa is to expand its Visa Token Service to more regions, to a range of mobile devices and to online transactions made using its Visa Checkout service in 2015, the payments network has announced, “helping to prevent exposure of sensitive consumer account information in online and mobile payments.”... More





Brits turn to mobile for purchase decision making

Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new research from location ad platform xAd and call measurement technology provider Telmetrics... More



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