Three runs NFC ad campaign on Stockholm subway

“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More









Thinaire expands NFC platform

US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms... More




European regulators put brakes on UK NFC joint venture

Orange, O2, Vodafone, T-Mobile

The European Commission has opened an in-depth investigation into the planned NFC joint venture between Everything Everywhere, Telefónica and Vodafone UK which will delay launch until after the London Olympics and casts doubts over the timetable for the introduction of similar projects in a number of other European countries. More


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