Mastercard pilots blockchain product provenance platform

Mastercard enables luxury shoppers to purchase with confidence — Mastercard — “Consumers will be able to shop the exclusive Rodarte pieces at Fred Segal Sunset with the ability to scan a QR code on the garment’s tag to trace each step of the product journey. Consumers who purchase from Fred Segal’s online store can learn more about the product journey and verify authenticity by scanning the QR code when their package arrives at home.”


Amorim adds NFC to cork bottle stoppers

Amorim combats counterfeiting with NFC-enabled corks — The Spirits Business — “Leading cork producer Amorim has released a new range of bartop stoppers, which incorporate near field communication (NFC) technology to tackle counterfeiting… NFC-enabled phones will be able to access additional information such as serving and mixing suggestions, product information, promotional campaigns and competitions.”


Amazon rolls out QR-based anti-counterfeiting platform

Amazon launches Transparency in Europe, India and Canada — Amazon — “Transparency is a product serialisation service that provides a unique code for every unit that is manufactured. Brands put these codes on its products and every time one of these products is ordered in Amazon’s stores, Amazon scans and verifies the code to ensure only authentic units reach customers. Additionally, customers can use a mobile app to scan the code and verify authenticity regardless of where they purchased their units. Brands can also use Transparency to communicate unique unit-level information, including manufacturing date, manufacturing place, or other enhanced product information (eg ingredients).”


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