Survey reports on consumer attitudes to next-gen loyalty

The Logic Group

“There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More

Reply adds ‘tap to buy’ payments

Italian technology provider Reply has unveiled Hi Credits, a new service that lets consumers make purchases by scanning a 2D barcode displayed on a merchant’s mobile phone, or printed on a wide variety of promotional media, or by tapping an NFC tag... More

NXP shows off NFC motorbike

NXP's ebike

The electrically powered motorcycle can be started with an NFC phone and incorporates the latest vehicle telematics technology. Users can also choose from a range of downloadable engine noises. More

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