Jersey Mike’s loyalty launch shows regional differences in consumer acceptance of NFC

Jersey Mike's Subs

More than 200,000 of the sandwich chain’s customers have signed up for a loyalty program that offers both NFC tags and barcode-based ID. In southern California many outlets have seen almost half their customers choose to use the tags while those in other regions are only moving to mobile contactless as they become more familiar with the technology. More











Google gets NFC P2P patent

Google has been granted a patent for transferring application state information from one device to another via NFC, a system which is similar to the company’s Android Beam service... More


Barnes & Noble to add NFC to Nook e-reader

Barnes & Noble's bestselling Nook Color

With an NFC-enabled Nook, you could “walk up to any of our pictures, any [of] our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience. That’s coming, and we could lead in that area,” the US bookseller’s CEO has told Fortune. More


ScholarChip brings NFC to Philadelphia schools

School bus

The student ID card provider has partnered with the School District of Philadelphia and ACS to combine NFC phones, contactless student ID cards and transportation passes with the aim of cutting costs, creating a safer and more efficient student transit service and providing parents and staff with accurate student location information. More







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