Paperlinks platform adds NFC

Paperlinks, a service that enables business users to create and manage QR and barcode based campaigns, has included NFC tag reading functionality in its new barcode scanning app for Android devices... More





Microsoft adds NFC to tag platform

Microsoft Tag

The software giant has expanded its Microsoft Tag platform to include support for NFC tags as well as QR codes and its own tag technology, ahead of the expected release of the first Windows Phone NFC devices in 2012. More


KPMG reports on consumer attitudes to mobile

KPMG

A new survey from KPMG has found that 41% of shoppers now use their phone to research products and services in-store and consumers are increasingly willing to share data with advertisers if it saves them money — but concerns over mobile payments security and privacy issues remain. More






Survey reports on consumer attitudes to next-gen loyalty

The Logic Group

“There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More



Reply adds ‘tap to buy’ payments

Italian technology provider Reply has unveiled Hi Credits, a new service that lets consumers make purchases by scanning a 2D barcode displayed on a merchant’s mobile phone, or printed on a wide variety of promotional media, or by tapping an NFC tag... More






NXP shows off NFC motorbike

NXP's ebike

The electrically powered motorcycle can be started with an NFC phone and incorporates the latest vehicle telematics technology. Users can also choose from a range of downloadable engine noises. More


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