AmEx to personalize rewards to specific members and products

On the Money: Credit cards to perfect targeting program — The Associated Press — “American Express is piloting a program that will allow merchants to reward customers for purchasing specific items at their stores, starting with online merchant Boxed… Beyond promoting specific items, the change will also let American Express and its merchant customers target promotions to very specific customers.”


No need to schlep wallet, keys at Universal’s new water park

No need to schlep wallet, keys at Universal’s new water park — The Associated Press — “Universal is debuting a new wristband that can pay for food, open lockers, trigger special effects, set spending limits on the kids and, most importantly, eliminate waiting in lines by sending alerts when it’s your turn for a ride… Unlike Disney’s wristbands, Universal’s Tapu Tapu wristbands have screens on which visitors can get text alerts or see images, and they also vibrate.”


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