Mastercard demos payments in augmented reality

Mastercard eyes the future of retail with Augmented Reality shopping experience — Mastercard — “This new AR experience from Mastercard will not only let shoppers view digital representations of products before they commit to a purchase, but also learn more about what they are buying, see additional options not available in the physical location and get instant recommendations or other information relevant to their unique experience. When done shopping, users can pay for items using Masterpass, which will first authenticate the user’s iris.”















House of Fraser adds AR to mobile app

UK department store chain House of Fraser has introduced augmented reality (AR) into its iOS mobile app to let shoppers make purchases from videos, 3D product previews, recipes and lookbooks via a Scan to Explore feature... More


Residence Inn trials augmented reality

Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones... More






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