Snapchat opens empty shop that lets customers buy Lego clothing in AR

Snapchat is using AR to transform an empty shop into a pop-up Lego Wear Store — Evening Standard — “When you enter the store, you need to scan a Snapcode on the photo-sharing app, which uses augmented reality (AR) technology to showcase the clothes and in-store displays… Prospective buyers can purchase clothing through the integrated ‘shop now’ feature on Snapchat. This takes them through to the Lego Wear e-commerce site where they can select their preferred item and have it delivered to their home.”



PayPal patents augmented reality payments system

PayPal has an idea for augmented reality payment glasses — here’s how it could work — CNBC — “The software as imagined could overlay product information and purchasing options onto physical objects, according to the patent — originally filed in 2016 but extended earlier this week. A shopper looking at an item on the storefront shelves would see a hovering, virtual description including price, payment options and return policy. The glasses could also walk shoppers through the steps to purchase items online, with vendor and purchaser information already stored in the system.”


Mastercard demos payments in augmented reality

Mastercard eyes the future of retail with Augmented Reality shopping experience — Mastercard — “This new AR experience from Mastercard will not only let shoppers view digital representations of products before they commit to a purchase, but also learn more about what they are buying, see additional options not available in the physical location and get instant recommendations or other information relevant to their unique experience. When done shopping, users can pay for items using Masterpass, which will first authenticate the user’s iris.”















House of Fraser adds AR to mobile app

UK department store chain House of Fraser has introduced augmented reality (AR) into its iOS mobile app to let shoppers make purchases from videos, 3D product previews, recipes and lookbooks via a Scan to Explore feature... More


Residence Inn trials augmented reality

Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones... More



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