House of Fraser adds AR to mobile app

UK department store chain House of Fraser has introduced augmented reality (AR) into its iOS mobile app to let shoppers make purchases from videos, 3D product previews, recipes and lookbooks via a Scan to Explore feature... More


Residence Inn trials augmented reality

Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones... More







USPS offers NFC discounts

The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News... More


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