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    Bay Area

    News about Bay Area.

    Super Bowl fans explore Bay Area with BLE beacons

    February 8th, 2016

    Attendees at Super Bowl 50 over the weekend were notified of related events, points of interest and prizes on their smartphones via a mobile app and Bluetooth Low Energy (BLE) beacons installed in locations across the San Francisco Bay Area. The beacons were deployed by Gimbal.

    Coin launches cashback incentive

    November 23rd, 2015

    US connected device maker Coin is piloting a rewards program that gives users of its EMV-ready electronic magnetic stripe card cashback benefits at retail locations across the Bay Area. “Coin Rewards places cash back directly into the pockets of consumers through gift cards,” Coin says. The company launched its NFC-ready Coin 2.0 in August 2015 and has recorded over 2.5m transactions across 200,000 shipped devices.