Bluetooth 5 set for release in late 2016

Bluetooth SIG

The next Bluetooth release will be made available in “late 2016 to early 2017”, the Bluetooth Special Interest Group (SIG) has confirmed, following the unveiling of the Bluetooth 5 specification earlier this month... More







US brewery installs BLE beacons on beer taps

Schlafly

Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps. More





Proxama and Google bring the physical web to London buses

Proxama

PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More



Android users to get app-free beacon messages

Chrome for Android

Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download a specific app... More





Broadway theatres deploy BLE beacons

Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More




CES hosts BLE scavenger hunt

Attendees at this year’s CES show in Las Vegas had the chance to participate in a scavenger hunt that used Bluetooth low energy (BLE) beacons provided by Radius Networks... More