NFC World

Estimote adds NFC to BLE Proximity Beacons

Bluetooth Low Energy (BLE) beacon manufacturer Estimote has added programmable NFC into its new range of Proximity Beacons to make it easier to identify and configure the devices and to enable a range of consumer experiences such as confirming payment, collecting loyalty points and clocking in. More


Heineken uses BLE beacons to reward Kiwi consumers

Heineken Live

New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More


Bluetooth 5 set for release in late 2016

Bluetooth SIG

The next Bluetooth release will be made available in “late 2016 to early 2017”, the Bluetooth Special Interest Group (SIG) has confirmed, following the unveiling of the Bluetooth 5 specification earlier this month... More



Bluetooth 5 to increase capacity for advertising

Bluetooth SIG

The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says... More







NFC World

Google Authenticator to get NFC and BLE?

The Google Authenticator app, which generates two-step verification codes as an additional layer of security when signing in, will soon add support for NFC and Bluetooth Low Energy (BLE), an APK teardown reported by Android Police reveals... More



US brewery installs BLE beacons on beer taps

Schlafly

Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps. More





Proxama and Google bring the physical web to London buses

Proxama

PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More