News about BostInno.
October 31st, 2014
MCX is now open to supporting both NFC and Bluetooth Low Energy for payments and is in conversation with credit card issuers about opening up its CurrentC mobile wallet to payment cards, CEO Dekkers Davidson…
September 29th, 2014
Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found. “The same goes if the notifications customers received were irrelevant: the beacon app gets deleted,” BostInno reports.