Adidas links NFTs to physical sneakers with NFC hang tags
Adidas has partnered with artist Fewocious for a limited edition drop of 4,500 pairs of sneakers that fans will purchase initially as a digital ‘Trefoil Flower Mint Pass’... More
Brand protection
EU to introduce open source product authentication platform that tracks goods throughout their supply chain
The European Union Intellectual Property Office (EUIPO) has announced plans to introduce an open source product authentication platform that will enable brands to trace their products throughout the supply chain, from their point of manufacture anywhere in the world to their final destination in the EU — and, ultimately, through to the end-consumer... More
Mahajati picks Ixkio to authenticate artworks with NFC
EXHIBITOR NEWS: Singapore-based Islamic wood-carving specialist Mahajati has selected ixkio’s NFC tag management platform to enable purchasers of its unique artworks to verify the authenticity of the product and provide proof of ownership by scanning an NFC authentication tag with their smartphone... More
ST explains how brands can use NFC to support sustainability
KNOWLEDGE CENTRE: A new white paper from STMicroelectronics that provides consumer goods manufacturers with in-depth insight into how they can use NFC technology to support their sustainability initiatives is now available to download from the NFCW Knowledge Centre... More
Medicom combats counterfeit figurines with NFC tags
Japanese collectible toy maker Medicom Toy has added NFC authentication tags to three of its Be@rbrick figurines in a bid to combat numerous fake versions of the bear-shaped toys that have appeared on the market... More
Tequila brand extends use of NFC tags for product authentication and customer engagement
US-based tequila brand Otaca is to add NFC tags that enable purchasers to authenticate their purchase, access information about the brand and place further orders by tapping the tag in the bottle cap with their Apple or Android NFC device to more than 50,000 bottles of its Reposado tequila... More
ST eases payment and consumer application design with new NFC readers
PARTNER NEWS: STMicroelectronics has launched two new NFC Forum reader devices that enable developers and manufacturers to support NFC initiator, target, reader and card emulation modes and make it easier to ensure products conform to EMVCo 3.1a and NFC Forum CR13 specifications... More
eBay authenticates 1.5m pairs of sneakers with NFC tags
Auction site eBay has added NFC tags that enable buyers to authenticate their purchases with a tap of their smartphone to 1.5m pairs of sneakers worldwide since adding sneakers to the products eligible for its Authenticity Guarantee service in 2021... More
eBay UK adds NFC-enabled authenticity guarantee for pre-owned luxury watches
UK consumers who purchase pre-owned luxury watches from online auction site eBay can now authenticate their purchase via an NFC chip embedded in a certification card issued with the watch... More
ST adds privacy features and Augmented NDEF to Type 2 NFC tags
PARTNER NEWS: STMicroelectronics has added two new Type 2 NFC tag chips to its ST25TN series that support privacy features such as digital signatures and are suitable for high-volume use cases including consumer engagement, brand protection and access control... More
Rémy Cointreau uses NFC tags to let purchasers verify ownership of exclusive cognac decanter
Rémy Cointreau has integrated an NFC tag into the stopper of a limited edition red glass decanter containing its Louis XIII luxury cognac that enables owners to register their purchase and join a private members’ club for Louis XIII owners... More
French fashion house uses NFC to link garments to unique digital NFT assets
French fashion house AZ Factory has added NFC tags to a range of T-shirts in its Love Bring Love collection that enable purchasers to redeem an original digital artwork by tapping the tag embedded in their garment’s label... More
Prada to leverage NFC to authenticate fashion products
Consumers purchasing bags, purses, shoes and accessories manufactured by Italian fashion house Prada will soon be able to authenticate a product and access information about how and where it was made by scanning an embedded NFC tag with their mobile device... More
Bluey Merino to use NFC tags to guarantee the authenticity of its clothing
Bluey Merino, an Australian active and outdoor clothing brand that produces garments exclusively made from premium Merino wool, has developed NFC labels that customers can use to confirm the origin of the wool in their new product by simply scanning the label with their NFC mobile phone... More
ABI Research forecasts 10bn NFC tags in use by 2023
NFC tags represent an “enormous growth opportunity” and are now “ready for the mainstream”, according to a new forecast by ABI Research which is available to download free of charge from the NFC World Knowledge Centre... More
Case study: Distillery uses NFC tags to fight counterfeiting and build customer engagement
PARTNER NEWS: Tasmania-based Old Kempton Distillery is using HID Global’s Trusted Tag technology to combat counterfeiting of its whiskies and gins — and to drive personalized and ongoing engagement with customers after they make a purchase... More
University of Copenhagen develops phone-readable ‘fingerprint’ to combat counterfeiting
A transparent ink ‘fingerprint’ which can be sprayed onto products and read by a smartphone to combat counterfeiting has been developed by researchers at the University of Copenhagen... More
ST launches NFC universal device for next-generation POS terminals
PARTNER NEWS: STMicroelectronics has begun shipping the ST25R3916, an NFC universal device that contains “innovative features to simplify the design of payment terminals and ease compliance with new EMVCo 3.0 contactless interoperability tests for cards, mobiles, and wearables.”... More
NXP and Identiv announce breakthrough in NFC tag pricing
PARTNER NEWS: A new NFC tag inlay, jointly developed by NXP and Identiv, is now available to order at an “unrivalled” price of US$0.05 per unit, “enabling a new generation of smart products across a wide range of end markets where NFC may have been previously considered price prohibitive.”... More
Luxochain to use NFC and the blockchain to guarantee the authenticity of luxury goods
Luxochain combats counterfeiting with launch of authentication and tracking service of luxury goods on the blockchain — Luxochain — “At the stage of manufacture, all authentic luxury products will be fitted with an invisible and encrypted serial number (a Block ID). The ID is associated with a token that is uniquely identifiable, to which luxury brands will register on the blockchain. Once inputted, the information can never be altered from the outside. Certifying authenticity at the point of sale using blockchain technology, customers can scan the code and ascertain the authenticity of the product.”