Visitors to this year’s Cannes Lions event will be notified when one of their LinkedIn contacts is nearby or when they have signed up for the same sessions as a favourite via beacons installed by Eventbase... More
Advertising industry executives attending the annual Cannes Lions festival in France next week will be able to use an iBeacon-powered “Around Me” feature within the event’s official iPhone app to detect nearby attendees and connect with them... More
Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products... More
A test conducted by Home Plus, Korea’s second largest supermarket chain and 95% owned by UK-based grocery giant Tesco, highlights the potential for mobile proximity technologies to transform the way retailers operate... More
Eric Schmidt, Google’s executive chairman, believes that a third of POS terminals in retail stores and restaurants will be upgraded to allow NFC payments within the next year, the Financial Times reports — and credit card companies will foot the bill... More
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