NFC World

Galeries Lafayette opens NFC digital showrooms for handbags

An NFC digital showroom station at Galeries Lafayette

French department store chain Galeries Lafayette has added a digital showroom for leather goods at its La Rochelle and Cannes stores, allowing shoppers to place handbags that interest them on a dedicated table where NFC tags attached to the products are used to bring up information, options and checkout details... More




iBeacons go to Cannes

Advertising industry executives attending the annual Cannes Lions festival in France next week will be able to use an iBeacon-powered “Around Me” feature within the event’s official iPhone app to detect nearby attendees and connect with them... More