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    Catherine Nunes

    News about Catherine Nunes.

    Jersey Mike’s loyalty launch shows regional differences in consumer acceptance of NFC

    June 6th, 2012

    More than 200,000 of the sandwich chain’s customers have signed up for a loyalty program that offers both NFC tags and barcode-based ID. In southern California many outlets have seen almost half their customers choose to use the tags while those in other regions are only moving to mobile contactless as they become more familiar with the technology. More