NFC World

London pub picks NFC for social media marketing

An NFC tag at The Cavendish Arms

Customers of The Cavendish Arms pub in Stockwell, London, can tap their NFC phones to tags located around the premises to get special offers. Each tap sends a message to their Facebook friends and Twitter followers, telling them they are at the pub and detailing any events taking place at the venue that night. More






NFC World

Apple shows off Passbook mobile wallet

Apple iOS Passbook screens

Video coverage of the launch of Apple’s first mobile wallet app shows how it will enable developers to build mobile barcode-based ticketing, stored value, loyalty card and coupon apps for today’s iPhones — and hints at how these apps could migrate to NFC in the future. More


NFC World

7-Eleven tests NFC kiosks

Two 7-Eleven convenience stores in the New York area are testing standalone NFC kiosks to encourage shoppers to check in and collect offers and discount coupons when they visit... More



NFC World

Foursquare adds NFC to BB

BlackBerry NFC phone users can now check into locations via NFC, as well as share places and tips with each other and Android NFC phone users, with the addition of NFC support to the BlackBerry edition of Foursquare... More




NFC World

RIM demos NFC check-ins at MWC

BlackBerry

Visitors to the BlackBerry stand at this week’s Mobile World Congress can use their NFC phone, or an RFID card provided by RIM, to share information collected at ‘Like Stations’ on Twitter and Facebook... More