Pharmaceutical and consumer packaged goods companies can now add NFC tags and QR codes to packaging in order to send out messages, promotions and offers to their customers’ smartphones using an integrated solution developed by packaging provider Jones Packaging and mobile marketing specialist Tuku. More
Patients will soon be able to identify whether pharmaceutical products are in a factory sealed or opened state and access contextual content with the tap of an NFC phone using a solution developed by Thinfilm and Jones Packaging. The technology will also enable pharmaceutical companies to authenticate products and track individual items. More
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