Nike to connect with basketball fans via NFC tags in NBA jerseys

Nike and NBA introduce new statement edition uniform, first on-court hooded jacket and the first NBA Connected Jersey, the future of fan apparel — Nike — “Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists — all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.”






MasterCard and Coin take NFC payments to wearable devices

Omate Watch

Connected device maker Coin has partnered with MasterCard to enable NFC payments on a range of fitness bands, smartwatches and other wearable devices. Fitness wearable designers Atlas Wearables and Moov and smartwatch provider Omate are the first to implement the NFC payments technology into their products.  More






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