Barclaycard: Realising the potential of conversational commerce is crucial

Barclaycard Conversational Commerce

Having information about how, when and why consumers seek to contact organisations through digital assistants and chatbots and understanding why they are gravitating towards doing so is critical to achieving the full potential of conversational commerce, according to Barclaycard’s managing director of future payments Nick Kerigan and director of future payments Sanjaya Shrestha. More





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