Target adds mobile payments, coupons and rewards to mobile app

Target launches Wallet in the Target app: A faster, easier way to pay and save — Target — “With Wallet, guests can pay using their Target REDcard and save with Cartwheel — all in a single scan of their phones at checkout… Wallet combines digital savings — Cartwheel offers and Weekly Ad coupons — with the 5% REDcard discount. And, coming soon, guests also will be able to store and redeem Target GiftCards with Wallet.”


Chatbots to issue over 1bn coupons a year by 2022

Digital coupon redemptions to surpass $90bn by 2022 — Juniper Research — “Juniper has quantified the volume of chatbot coupons as 25m this year, with this set to reach 1.1bn by 2022. The technology will enable greater personalisation of offers; particularly through use via social media, and at a fraction of the cost of using human operatives, and will aid in driving commerce transactions both online and in-store… Mobile will account for nearly 80% of all coupon redemptions by 2022.”


Dubai to add loyalty points to transit card

Dubai’s RTA to introduce loyalty programme for Nol cards — Gulf Business — “The programme, called Nol+, will be available to the public by the end of this year. Cardholders will receive points for using them to pay for fares of public transport means, parking fees, entering public parks, and visiting the Etihad Museum. The points will then be converted into coupon vouchers offering free services in cafes, restaurants and entertainment centres.”



Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing

Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing — Urban Airship — “Analysis of more than one million Apple Wallet coupons and loyalty cards of major retail brands shows that for every mobile wallet pass a customer installs, it is shared and added to 3.3 other mobile devices on average… More than three-quarters of retailers’ installed passes were the result of sharing versus being created and distributed through their marketing channels.”



How Coca-Cola is using smartphone data to personalise in-store ads

How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”





Australia’s retailers join the banks in their battle with Apple Pay

Australian Retailers Association

The Australian Retailers Association (ARA) has come out in support of the group of four Australian banks seeking stronger negotiation powers with Apple over the introduction of Apple Pay in the country, saying they believe access to the NFC functionality in the iPhone would allow retailers to provide “a richer and more convenient customer experience”... More






Gemalto secures mobile payments and loyalty pilot

PARTNER NEWS: Retail giant Carrefour is piloting a mobile payments and loyalty service in France, secured with Gemalto’s Mobile Protector platform, that allows customers to validate payments with a PIN code or their fingerprint, receive and redeem coupons and access loyalty programs... More




Samsung Pay boss reveals plans for ‘more aggressive expansion’

Thomas Ko of Samsung

Samsung Pay is planning “more and more aggressive expansion”, global general manager Thomas Ko has told NFC World in an exclusive interview at Money2020 in Las Vegas, as it emerged a new Deals feature will go live next month and the mobile payments service will operate in Malaysia and Thailand by the end of the year... More



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