How Coca-Cola is using smartphone data to personalise in-store ads

How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”





Australia’s retailers join the banks in their battle with Apple Pay

Australian Retailers Association

The Australian Retailers Association (ARA) has come out in support of the group of four Australian banks seeking stronger negotiation powers with Apple over the introduction of Apple Pay in the country, saying they believe access to the NFC functionality in the iPhone would allow retailers to provide “a richer and more convenient customer experience”... More






Gemalto secures mobile payments and loyalty pilot

PARTNER NEWS: Retail giant Carrefour is piloting a mobile payments and loyalty service in France, secured with Gemalto’s Mobile Protector platform, that allows customers to validate payments with a PIN code or their fingerprint, receive and redeem coupons and access loyalty programs... More




Samsung Pay boss reveals plans for ‘more aggressive expansion’

Thomas Ko of Samsung

Samsung Pay is planning “more and more aggressive expansion”, global general manager Thomas Ko has told NFC World in an exclusive interview at Money2020 in Las Vegas, as it emerged a new Deals feature will go live next month and the mobile payments service will operate in Malaysia and Thailand by the end of the year... More








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