The company behind the PowaTag mobile payments platform has gone into administration, the Financial Times reports... More
More than 400,000 viewers of France’s largest television shopping network will soon be able to buy products featured on the TV channel by holding up their smartphone to the screen to scan audio tags that will then redirect them to the item’s online page where they can make a purchase using their stored payment information... More
Denmark’s Danske Bank is to build support for mobile commerce platform PowaTag into its MobilePay app, allowing two million Danes to order and pay for goods with their smartphones via ‘virtual boutiques’ generated by PowaTag Codes placed within print, broadcast and out-of-home (OOH) advertising... More
Mobile payments provider Powa Technologies has acquired Hong Kong-based MPayMe for US$75m and signed up Taiwan Mobile to offer its PowaTag mobile payments platform... More
French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for goods with their mobile phone... More
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