The Hunger Games catches fire with NFC

Interactive NFC DOOH panel advertising The Hunger Games Catching Fire

The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone to access a game based on the movie... More



US gyms to deliver ads and info via NFC

NFC touchpoints will appear next to DOOH displays

Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club digital media network, and NFC marketing specialist Blue Bite... More


Capital adds NFC to signage

Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market... More




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