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    Digital out-of-home (DOOH)

    News about Digital out-of-home (DOOH).

    US sports venues to get interactive displays

    May 19th, 2014

    Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

    Carrefour equips new digital hypermarket with NFC

    April 9th, 2014

    French supermarket giant Carrefour, the world’s fourth largest retailer, has opened a new hypermarket equipped with 55,000 NFC shelf-edge labels that let consumers interact with products. Shoppers can also make NFC payments at the point… More

    The Hunger Games catches fire with NFC

    April 9th, 2014

    The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone… More

    Clear Channel to take NFC advertising global

    March 25th, 2014

    Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

    US gyms to deliver ads and info via NFC

    November 15th, 2013

    Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club… More

    Capital adds NFC to signage

    November 4th, 2013

    Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market. NFC will be used to allow consumers to get information by tapping their NFC phone to automatically open a web page linked to the advertised product.

    Adelaide Airport adds NFC ads

    October 30th, 2013

    NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals. The move is part of an A$2.2m contract signed by the Australian airport with out-of-home media specialist Ooh! Media and work is due to be completed by the end of 2013.

    Vogue tries NFC in New York taxis

    October 8th, 2013

    Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled… More