US sports venues to get interactive displays
Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues... More
Digital out-of-home (DOOH)
Carrefour equips new digital hypermarket with NFC
French supermarket giant Carrefour, the world’s fourth largest retailer, has opened a new hypermarket equipped with 55,000 NFC shelf-edge labels that let consumers interact with products... More
The Hunger Games catches fire with NFC
The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone to access a game based on the movie... More
Clear Channel to take NFC advertising global
Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in Latin America, via SMS... More
US gyms to deliver ads and info via NFC
Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club digital media network, and NFC marketing specialist Blue Bite... More
Capital adds NFC to signage
Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market... More
Adelaide Airport adds NFC ads
NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals... More
Vogue tries NFC in New York taxis
Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies... More