Pepsi tests NFC for shopper marketing

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More






Thinaire combines NFC and BLE

NFC marketing specialist Thinaire has added support for Bluetooth LE to its mobile engagement management platform, enabling brands to communicate with consumers via either NFC or BLE — depending on the capabilities of their mobile device... More



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