McDonald’s introduces Bluetooth beacon offers

Ads on payment terminals prompt customers to download the Piper app

Twenty-six McDonald’s franchises in Columbus, Georgia have installed Bluetooth beacons that can be used to deliver coupons, alerts, employment opportunities and customer satisfaction surveys directly to a consumer’s smartphone as they enter a participating location... More



What's New in Payments

Dunkin’ Mobile gets 10m downloads

Dunkin’ Donuts’ Dunkin’ Mobile payments and rewards app has been downloaded more than 10m times since its launch in 2012 and two million customers have signed up for its DD Perks loyalty program, available on mobile and via a plastic card, the US merchant has revealed... More







NFC World

YesTap tests NFC shopping wall in Amsterdam

Yestap's NFC shopping wall

Mobile ordering startup YesTap has installed an NFC-based interactive shopping wall at Google’s Amsterdam offices which lets employees tap to order groceries and make a payment on their mobile device before collecting the items at the end of the day. More