News about Film.
June 2nd, 2015
Shazam has launched a visual recognition marketing platform that lets its mobile app users scan Shazam-enabled logos or QR codes placed on images to access custom mobile experiences including interactive content, special offers and the…
June 19th, 2014
Amazon has launched Fire, a smartphone that includes 3D “dynamic perspective” technology and a dedicated Firefly button that lets users recognize — and buy from Amazon — physical products, movies and music that they come…
April 9th, 2014
The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone…
April 4th, 2014
Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s…
November 27th, 2013
The Eden Theatre in La Ciotat, one of the oldest cinemas in France, has installed NFC tags to enable visitors to watch movie trailers and access a mobile website containing news, previews, special events and schedules. NFC supplier Imeji‘s new CineTaGs service allows the Eden to manage its tags remotely and track and analyse real time user interaction statistics.
November 20th, 2013
Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants.
August 29th, 2013
August 27th, 2013
Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags. “We currently have two live campaigns…
July 24th, 2013
Cinemagoers in the Australian regions of Victoria and New South Wales won free gifts for interacting through NFC thanks to a promotion run by Nokia and NFC platform provider Tapit. Visitors were encouraged to tap NFC enabled Nokia handsets to NFC lanyards worn by theatre staff for a chance to win, resulting in 1,535 interactions over 96 hours and delivering 242 prizes, says Tapit.
July 8th, 2013
Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens….
April 9th, 2013
“The mobile ticketing innovation is the world’s first NFC mobile wallet with P2P redemption of movie tickets,” says technology provider C-SAM. “This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing.”
March 25th, 2013
The Go Short film festival, held in the Dutch city of Nijmegen from 13 to 17 March, used NFC tags to provide movie-goers with information on upcoming screenings and locations. Netherlands-based startup Tag N Tap provided posters…
February 25th, 2013
November 26th, 2012
Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer. The “Box office now in your pocket” campaign has been tried by more than 200 people over a six week period, says Indian NFC platform provider JusTap, with 35% choosing to download the Cinemax mobile app.
May 23rd, 2011
News in brief from the NFC world and beyond: Twitter and Docomo add ‘touch and follow’ • Doubletwist shares songs with NFC • Airtag offers P2P loyalty • Lifera and Taztag tie up • Lockitron opens doors with NFC • DPT unveils NFC-enabled car park pay machine • SK C&C USA rebrands as CorFire • Bayer puts antennas into decorative films • Mobey Forum expands • and much more…