“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More
Advertising agency DDB Canada has used NFC tags and QR codes to encourage consumers to interact with a street art installation designed for the launch of the car maker’s 2013 Subaru BRZ sports coupe. More
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