Jamba drives foot traffic with Isis

“Our offer program was successful in driving incremental foot traffic, increasing the frequency of consumer store visits and introducing Jamba Juice to first-time customers,” says James White, CEO of Jamba Juice, as Isis prepares to introduce NFC payments across the US later this year... More


Jersey Mike’s loyalty launch shows regional differences in consumer acceptance of NFC

Jersey Mike's Subs

More than 200,000 of the sandwich chain’s customers have signed up for a loyalty program that offers both NFC tags and barcode-based ID. In southern California many outlets have seen almost half their customers choose to use the tags while those in other regions are only moving to mobile contactless as they become more familiar with the technology. More


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