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    Geofencing

    News about Geofencing.

    Elle launches BLE beacon offers across the US

    August 25th, 2015

    Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are… More

    Beacons land at UK airports to send out offers and rewards

    May 19th, 2015

    Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications such as offers and rewards to passengers while they wait for their flights. The service is… More

    SK Planet to roll out Bluetooth beacons to 10,000 stores across Korea

    November 3rd, 2014

    SK Planet has launched a new Bluetooth Low Energy (BLE) service in Korea that offers customers reward points and benefits directly on their mobile device whenever they enter a participating retail location. The BLE beacon-based solution is expected to be installed in more than 10,000 stores by next month. More

    Apple patent unlocks cars with BLE

    October 27th, 2014

    A recently published Apple patent hints that the company is working on future CarPlay functionality that would allow users to lock and unlock car doors, start engines and perform other tasks using their iOS device and geofence technology. The company’s iBeacon location system could also play a part in the service, the Accessory Control with Geo-fencing patent explains.

    Revolution Money founder raises funds for location-based marketing venture

    October 22nd, 2014

    Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC… More

    Hillshire sells more sausages with BLE beacons

    July 28th, 2014

    A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

    Android L to offer wide range of new features for mobile payments and commerce

    June 26th, 2014

    The next generation of Android, unveiled at the Google I/O developer conference, will offer mobile payments, banking and commerce providers a wide range of new functions. Android L includes support for BLE’s peripheral mode, tighter… More

    US sports venues to get interactive displays

    May 19th, 2014

    Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

    Accenture offers NFC wallet

    February 24th, 2014

    Accenture has introduced a mobile wallet platform that supports payments in stores via both NFC and QR as well as peer-to-peer payments, transport, loyalty and gift cards. The platform can also automatically suggest which of a range of offers should be presented to a particular customer when they enter the perimeter of a geo-fenced store or move within range of a Bluetooth LE beacon.

    US gyms to deliver ads and info via NFC

    November 15th, 2013

    Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club… More

    NFC news in brief • 18 Oct 2010

    October 18th, 2010

    News in brief from the NFC world and beyond: Mass transit aims for contactless standard • O2’s location-based ads • Mobile barcode usage up 700% • RF-SIM supplier set for IPO • Proximity advertising to net $6bn in 2015 • UK leads US in coupon interest • and more… More